How to motivate people to better climate and biological diversity solutions and actions? Here are 7 strategies for motivating and influencing communications: They go around hurdles, visualise positive solutions and common solutions. An attractive magnet is a strategy that is simple, easy, attracts broad, includes:
1.New filters, new experiences, new possibilities
Go around hurdles. The stopping block is stopping the road. What can you do? Turn barriers up down by creating new frames, filters, glasses to look at the problem. Put on new filters. Then you get a new kind of experience and you see new opportunities. To create new filters and reframe – often mean you have to create a new belief: If that value and that value and that measure are taken – then I am convinced we may find a solution! That belief filter reframes everything!
2.Give people positive strategies that work
Very often people lack a good solution, tool, strategy, first step to start. If the idea is a balance between – small and easy enough – and large and attractive enough – it will trigger people to action. However people are different. So a combination of small first step and next larger steps – may mobilise more people than only one of the ends.
3.Show common solutions
System solutions may help to act as groups in society. Common solutions and common actions spreads like ring s in water. Co-creating makes larger results faster. The results give hope. People are social, doing things together. We are more than I.
4.From brain chaos to logical resonnement
We often start to wish that – and do the opposite. We often are confused between theory and practice. Cognitive dissonance whithin us creates a unwell feeling. When we work to align our values, praxis, arguments – we feel better. We get more energy to goin one direction and prioritise. To take the first step is easier when the step is one, clear, defined, attractive – in stead of a fog of too large steps. Align your view of the situation to logic, truth, fact, reality. Align your values to be o none line that helps you reach your goal.
5.Give numbers a feeling and shows a positive way out
Human and other animals 7 primary emotions are fysiological and anatomic – seeking, rage, fear, lust, care, grief, play – and a lot of their variants. The numbers of increased CO2-emission and reduction of genetic species diversity easily results in feeling of fear, rage and grief. An alterntive is to give a positive feeling of a way out. Seeking, lust, care and play. Give hope, visualise a common solution, let people feel joy and well-being. Be happy when you in a rich country reduces total consumption! Get a good feeling when you manage to more just share of income and distribution! It is easier to give people a feeling of positive way out – when you start small, local, with people that agree. Then you feel that a positive way is possible.
6.«We» are better than «they»
People may chose to polarise. That is to split and rule, by deviding people in «we and they». «They should do»! That easily creates a blame on them. But what about yourself?
Say we! We means to include, share responsibility, risk, burden, solutions, goods and services, co-create. Then suddenly we are many. Each may contribute. We have different roles. And the goal is common.
7.Avoid, reduce, share, spread - risk and danger
We often feel rage, fear, grief - maybe awful. OK, observe it and accept it. Ask the truth test: is the risk a true danger – or is it a false fantasy of fear? Use your thinking brain network to search for fact and logic. True risk should be taken seriosly. Avoid it, reduce it, share it and spread it on several participants through prior informed consent. Reduce risk – and you feel more safe. More often the fear is a creative imagined fantasy. Laugh at it. Stop to bother. Let you be free from fear fantasy.
Do you want to experience a session on sustainable neuro strategy: contact helge.christie@gmail.com
Resources:
My book: Kreativ i ekstremvær:
https://www.helgechristie.com/butikk/helge-christies-15-bok-kreativ-i-ekstremvr-e-bok
Stoknes Per Espen: What we think about when we try not to think about global warming.